Royalty Rates for
Trademarks & Copyrights
New 4th Edition

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Trademark and copyright royalty rate information is at the heart of this book. This new edition also shows how to implement financial models for the derivation of royalty rates.
Royalty Rates for Trademarks & Copyrights reports royalty rates and transaction values for trademarks and copyrights for the period 1990 through 2009. Industries covered include: airline, apparel, architecture, art, autos, boats, celebrities, communications, corporate names, electronics, food & beverage, franchises, furniture, general merchandise, internet domain names, medical, movies, music, party goods, restaurants & hotels, sports toys, and university names.
Licensing is big business. More than $5.8 billion in royalties were earned on copyright and trademark licenses in the United States in 2003, according to a study conducted by the Yale School of Management and the Harvard Business School. Similar studies conducted in the United Kingdom and Germany showed royalty revenues in 2002 of $232 million and $198 million, respectively.
Financial Models
Financial models for determining a royalty rate are a new part of this new edition. Included in this book is a description of rules of thumb, profit differential calculations, investment rate of return analyses and discounted cash flow analysis. Examples are presented that can be used as a template for your specific applications.
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Royalty Rates for
Technology
New 4th Edition

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This fourth edition of Royalty Rates for Technology contains more information about technology pricing than in any other publication. This book represents nearly two decades of research. Included in these pages you will find information about technology royalty rates, license fees and milestone payments. Also reported is information about infringement damage awards and settlements. All of the information in this book is provided to show different types of value indications for various technologies in different industries.
The information in this book has been collected from reliable sources since September 1990 through July 2008 and is considered to represent a comprehensive collection of technology pricing information. The newest data in this edition has been obtained from the research efforts of experts at Navigant Consulting. All of the information in this report is categorized by the following industries:
Aeronautics, agriculture, automotive, chemistry, Communications, computer hardware, computer software, construction, electrical, Entertainment, financial, food, franchises, glass, household products, internet, mechanical, medical, natural resources, photography, semiconductors, sports, steel, toys, waste treatment
NEW: Calculating Royalty Rates
Royalty Rate Derivation Models are included in this edition and illustrate the theory associated with quantifying royalty rates for patented technology.
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Royalty Rates for
Pharmaceuticals & Biotechnology

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This report is a tool that can be used to optimize the pricing of biotechnology and pharmaceutical intellectual property. The information in this resource is also useful for the valuation of patents and establishing damages for infringement litigation. The sixth edition continues to focus on the royalty rates associated with biotechnology and pharmaceutical intellectual property transfers.
This report is organized into two parts. The first covers the theory associated with deriving royalty rates. An overview of intellectual property value is provided along with seven methods that can be employed to derive royalty rates. The methods discussed are both qualitative and quantitative. Illustrative examples of each method discussed are provided.
The second part of this report presents detailed financial information about real world third-party transactions that center on the transfer of biotechnology and pharmaceutical intellectual property. The parties involved in the transactions are disclosed along with a description of the technology exchanged and all of the financial details that could be discovered. For this sixth edition we have emphasized the reporting of royalty rates and other financial compensation, associated with license agreements. The transaction information presented in this new edition has been collected from well-established sources believed to be reliable from September 1990 through December 2005.
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